Start Something That Matters
I remember an old story from years back where two shoe salesmen from two competing companies went to a third world country to check out marketing opportunities for their companies. The first man came back home and told his boss, “Forget that idea. We’ll go broke on the project. Nobody wears shoes there.” Blake Mycoskie must have been the second salesman. After returning from Argentina in 2002 he saw that nobody there wore shoes and decided there was a HUGE market. It dawned on him that this may be the way to make a positive difference in the world. So, he started a company to provide shoes for these people who didn’t have any and didn’t wear any. He created TOMS shoes, a “for profit” company that generates enough funds to give one pair of shoes away for each pair sold.