Start Something That Matters

I remember an old story from years back where two shoe salesmen from two competing companies went to a third world country to check out marketing opportunities for their companies. The first man came back home and told his boss, “Forget that idea. We’ll go broke on the project. Nobody wears shoes there.” Blake Mycoskie must have been the second salesman. After returning from Argentina in 2002 he saw that nobody there wore shoes and decided there was a HUGE market. It dawned on him that this may be the way to make a positive difference in the world. So, he started a company to provide shoes for these people who didn’t have any and didn’t wear any. He created TOMS shoes, a “for profit” company that generates enough funds to give one pair of shoes away for each pair sold.

It’s What You Scatter

It’s What You Scatter: ‘Tell you what. Take this sack of peas home with you and next trip this way let me look at that red marble’. Mr. Miller told the boy. ‘Sure will. Thanks Mr. Miller.’ Mrs. Miller, who had been standing nearby, came over to help me. With a smile she said, ‘There are two other boys like him in our community, all three are in very poor circumstances. Jim just loves to bargain with them for peas, apples, tomatoes, or whatever. When they come back with their red marbles, and they always do, he decides he doesn’t like red after all and he sends them home with a bag of produce for a green marble or an orange one, when they come on their next trip to the store.